It takes 120-credits to earn your UBalt degree. You have the opportunity to specialize in marketing when you enroll in the B.S. in Business Administration program.
This curriculum is effective as of spring 2025.
What you'll learn.
38 General Education credits are required. Non-business General Education requirements are indicated below. Business core requirements satisfy an additional 15 credits
Browse the course descriptions of all courses that the Merrick School of Business offers, or view the course catalog.
| Course | Title | Credits | Note |
|---|---|---|---|
| IDIS 101 | First-Year Seminar: Introduction to University Learning | 3 | Only for UBalt Freshman |
| INFO 110 | Introduction to Information Literacy | 3 | Only for UBalt Freshman |
| Arts & Humanities (AH) | 3 | ||
| Arts & Humanities (AH) | 3 | Must be a different discipline. | |
| Social & Behavioral Sciences (SBS) | 3 | Other than Economics | |
| Biological & Physical Sciences (BPS) | 3 | ||
| Biological & Physical Sciences with a Lab (BPSL) | 3-4 | ||
| English Compostition (COMP) | 3 | ||
| IDIS 302 | Upper-Division Ethics (UETH) | 3 | |
| WRIT 300.MSB | Upper-Division Writing (UCOMP) | 3 | Placement test is required. |
Lower-Division Business Core Requirements (27 credits)
| Course | TitlE | Credit | Note |
|---|---|---|---|
| ACCT 201 | Introduction to Financial Accounting | 3 | |
| ACCT 202 | Introduction to Managerial Accounting | 3 | Prerequisite: ACCT 201 or equivalent with a minimum grade of C. |
| BULA 151 | Business Law I | 3 | |
| CMAT 201 or 303 | Oral Communications | 3 | Laboratory fee required. |
| ECON 201 | Principles of Microeconomics | 3 | |
| ECON 202 | Principles of Macroeconomics | 3 | |
| MATH 111 | College Algebra | 3 | |
| MATH 115 | Introductory Statistics | 3 | |
| OPRE 202 | Statistical Data Analysis | 3 | Prerequisites: OPRE 201 or MATH 115 |
Upper-Division Business Core Requirements (31 credits)
| Course | TitlE | Credit | Note |
|---|---|---|---|
| ENTR 305 | Entrepreneurship and Innovation | 3 | |
| FIN 331 | Financial Management | 3 | Prerequisites: ACCT 201, ECON 200 or 3 hours of micro- or macroeconomic, and MATH 115 |
| INSS 300 | Management Information Systems | 3 | |
| INSS 305 | Data Driven Decision Making | 3 | |
| MGMT 301 | Management and Organizational Behavior | 3 | |
| MGMT 302 | Global Business Environment | 3 | Prerequisites: ECON 200 or ECON 202 and CMAT 201 or CMAT 303. |
| MGMT 330 | Personal and Professional Skills for Business | 1 | There is a lab fee associated with this course. |
| MGMT 339 | Process and Operations Management | 3 | |
| MGMT 470 | Enterprise Management and Strategy | 3 | The capstone course. |
| MKTG 301 | Marketing Management | 3 | |
| OPRE 315 | Business Application of Decision Science | 3 | Prerequisites: MATH 115 and OPRE 202 |
Marketing Specialization (3 credits)
| Course | TitlE | Credit | Note |
|---|---|---|---|
| MKTG 460 | Advanced Marketing Management | 3 | Prerequisite: MKTG 301,senior status or permission of the department chair /Merrick School of Business student. |
Choose 12 credits from the approved electives.
| Course | TitlE | Credit | Note |
|---|---|---|---|
| CMAT 391 | Public Relations Strategies | 3 | |
| ENTR 320 | Opportunity Assessment and Development | 3 | Prerequisite: ENTR 305 |
| INSS 422 | Business Intelligence | 3 | Prerequisites: INSS 300 or permission of the instructor. |
| MGMT 498 | Global Field Study | Prerequisite: permission from the Office of the Dean. | |
| MKTG 405 | Digital Marketing Strategy | 3 | Prerequisite: MKTG 301 |
| MKTG 407 | International Marketing | 3 | Prerequisite: MKTG 301 |
| MKTG 410 | Buyer Behavior and Marketing Analysis | 3 | Prerequisite: MKTG 301 and MATH 115. |
| MKTG 415 | Marketing Communication | 3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
| MKTG 430 | Personal Selling | 3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
| MKTG 440 | Product Management | 3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
| MKTG 495 | Internship in Marketing | 1-3 | Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required. |
| MKTG 497 | Special Topics in Marketing | 3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
Choosing a career track provides in-depth knowledge related to the area of study. Choose one of the following tracks:
Marketing Analytics - Students may choose three courses from the groups below to satisfy the marketing specialization electives.
| Course | TitlE | Credit | Note |
|---|---|---|---|
| ENTR 320 |
Opportunity Assessment and Development |
3 | Prerequisite: ENTR 305 |
| INSS 422 |
Business Intelligence |
3 | Prerequisite: INSS 300 / Merrick School of Business student or by permission of the instructor. |
| MGMT 498 |
Global Field Study |
3 | Prerequisite: permission from the Office of the Dean. |
| MKTG 405 | Digital Marketing Strategy | 3 | Prerequisite: MKTG 301 |
| MKTG 495 |
Internship in Marketing |
1-3 | Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required. |
| MKTG 497 |
Special Topics |
3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
| MKTG 499 |
Independent Study |
1-3 | Prerequisite: Merrick School of Business student or by permission of the instructor. |
Marketing Strategy Track - Students may choose three courses from the groups below to satisfy the marketing specialization electives.
| Course | TitlE | Credit | Note |
|---|---|---|---|
| CMAT 391 |
Public Relations Strategies |
3 | |
| ENTR 320 |
Opportunity Assessment and Development |
3 | Prerequisite: ENTR 305 |
| MGMT 498 |
Global Field Study |
3 | Prerequisite: permission from the Office of the Dean. |
| MKTG 407 | International Marketing | 3 | Prerequisite: MKTG 301 |
| MKTG 440 |
Product Management |
Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. | |
| MKTG 495 |
Internship in Marketing |
1-3 | Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required. |
| MKTG 497 |
Special Topics |
3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
| MKTG 499 |
Independent Study |
1-3 | Prerequisite: Merrick School of Business student or by permission of the instructor. |
Sales and Communications Track - Students may choose three courses from the groups below to satisfy the marketing specialization electives.
| Course | TitlE | Credit | Note |
|---|---|---|---|
| CMAT 391 | Public Relations Strategies | 3 | |
| MGMT 498 | Global Field Study | 3 | Prerequisite: permission from the Office of the Dean. |
| MKTG 405 | Digital Marketing Strategy | 3 | Prerequisite: MKTG 301 |
| MKTG 415 |
Marketing Communication |
3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
| MKTG 430 |
Personal Selling |
Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. | |
| MKTG 495 |
Internship in Marketing |
1-3 | Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required. |
| MKTG 497 |
Special Topics |
3 | Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor. |
| MKTG 499 |
Independent Study |
1-3 | Prerequisite: Merrick School of Business student or by permission of the instructor. |
| Fall Semester | SPRING SEMESTER |
|---|---|
| IDIS 101 - Applied Learning and Study Skills | CMAT 201 - Communicating Effectively - or- CMAT 303 - Oral Communications in Business |
| INFO 110 - Introduction to Information Literacy | WRIT 101 - College Composition |
| MATH 082, 086 or 111 - College Algebra | General Education or Lower-Level Elective |
| General Education or Lower-Level Elective | General Education or Lower-Level Elective |
| General Education or Lower-Level Elective | General Education or Lower-Level Elective |
| Fall Semester | Spring Semester |
|---|---|
| ACCT 201 - Introduction to Financial Accounting | ACCT 202 - Introduction to Managerial Accounting |
| BULA 151 - Business Law | ECON 202 - Macroeconomics |
| ECON 201 - Microeconomics | OPRE 202 - Statistical Data Analysis |
| MATH 115 - Introductory Statistics | General Education or Lower-Level Elective |
| General Education or Lower-Level Elective | General Education or Lower-Level Elective |
| FAll Semester | Spring Semester |
|---|---|
| FIN 331 - Financial Management | INSS 305 - Data Driven Decision Making |
| INSS 300 - Management Information Systems | MGMT 301 - Management and Organizational Behavior |
| MGMT 330 - Personal and Professional Skills for Business | MGMT 302 - Global Business Environment |
| MKTG 301 - Marketing Management | OPRE 315 - Business Application of Decision Science |
| WRIT 300 - Advanced Expository Writing | Marketing Elective |
| FAll Semester | Spring Semester |
|---|---|
| ENTR 305 - Entrepreneurship and Innovation | IDIS 302 - Ethical Issues in Business and Society |
| MGMT 339 - Process and Operations Management | MGMT 470 - Enterprise Management and Strategy (Capstone) |
| Marketing Elective | MKTG 460 - Advanced Marketing Management |
| Marketing Elective | Elective |
| Elective | |
| NOTE: Be sure to apply for graduation early in this semester. | |