Marketing Specialization

MArketing: where creativity and analytics intersect.

A business degree with a focus on marketing offers a versatile and rewarding career path. Here are some compelling reasons to consider this academic pursuit:   

• Diverse Career Opportunities:
  
  • Digital Marketing: Leverage your skills in social media, SEO, and content marketing to drive online engagement.  
  • Brand Management: Develop and maintain strong brand identities, ensuring consistent messaging and positioning.  
  • Advertising: Create persuasive campaigns across various media channels to reach target audiences.  
  • Market Research: Analyze consumer behavior and market trends to inform strategic decisions.  
  • Public Relations: Manage company reputation and build relationships with media and stakeholders.  
  • Sales: Drive revenue by understanding customer needs and closing deals.
• Strong Demand for Marketing Professionals: 
  • Global Market Expansion: Businesses are increasingly expanding their reach, necessitating skilled marketers to navigate diverse cultures and preferences.  
  • Digital Transformation: The digital age has revolutionized marketing, creating a constant demand for professionals who can adapt to new technologies and platforms.  
  • Data-Driven Marketing: As data analytics becomes more sophisticated, marketers with strong analytical skills are highly sought after.  
• Develop Essential Skills: 
  • Creativity and Innovation: Generate fresh ideas and unique approaches to marketing challenges.  
  • Analytical Thinking: Use data to make informed decisions and measure campaign effectiveness.
    
  • Communication Skills: Effectively convey messages to diverse audiences, both verbally and in writing.  
  • Problem-Solving: Identify marketing issues and develop creative solutions.  
  • Adaptability: Stay updated with industry trends and adjust strategies as needed.  

You'll be an asset to your organization when you are the one they turn to for a better understanding of consumer behavior, building brands, and driving business growth. A  marketing can be specializing in marketing is an excellent choice to launch a fulfilling and rewarding career.

What Our Graduates Do

Marketing plays a vital role in any organization. Once you graduate from our program, you will be armed with the practical business skills and specialized knowledge in marketing to make an impact in any industry.

Common Roles

• Account representative
• Brand/product manager
• Business development manager
• Customer services representative/manager
• Digital marketing specialist
• Marketing manager
• Market research specialist
• Research analyst
• Retail manager
• Sales representative

A Message from Dean Raju Balakrishnan

A degree from the Merrick School of Business is more than just a qualification; it's a passport to a world of opportunity.

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UBALT BUSINESS IS FOR YOU

We believe that ambition, hard work and resilience are the truest indicators of success.

The University of Baltimore Merrick School of Business helps you achieve your career goals. We value your real-world experience and believe it brings a valuable perspective to the classroom. Whether you’re looking to launch your career, seek a promotion or even a career change, our programs provide the support and network you need to succeed. You'll be taught by professors who aim to equip you with the skills needed in a dynamic business environment and you’ll learn alongside a diverse group of classmates, gaining from their perspectives while enriching theirs with yours.

The Merrick School of Business holds AACSB International accreditation. This is the world's leading standard-setting body for business education, and accredits only 6 percent of the world's top business schools, recognizing them as trailblazers in teaching, research, and societal impact.

We started in 1925 in Baltimore with a simple mission—to offer access to life-changing educational opportunities tailored to working adults. In the evening hours, long after traditional schools closed, students came to our urban campus to achieve their goals, one class at a time. Those classes—and how they are offered—have evolved, but our mission holds true. Learn more about the University of Baltimore story.

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