Having marketing expertise gives you insight into every industry. And with the current emphasis on personalized experiences for consumers, it’s essential to understand the strategies associated with creating customer engagement. The MBA specialization in Marketing addresses topics including market analysis, marketing strategies, communication channels, digital innovations, and much more.
More About MBA Tuition & Fees
• UBalt offers "regional, in-state tuition" for select out-of-state areas.
The MBA is 39-credits
No test requirements for admission.
The marketing landscape is exploding with opportunity. Never before have marketers had access to such powerful tools, diverse channels, and rich data, creating a dynamic environment ripe for innovation and career growth. From AI-driven personalization to the immersive world of the metaverse, now is the perfect time to be a marketer, shaping the future of how brands connect with their audiences.
When you specialize in marketing in the UBalt MBA program you'll gain the business and management skills to grow professionally and learn to stay agile and adapt to new trends and platforms.
We recognize the importance of work-life-education balance, so we offer flexible learning options for working professionals. Our on-campus business classes begin at 6 p.m., with some offered in a hybrid format (combining in-person and online learning) and all of our online classes are available asynchronously. You also have the choice to take a part-or full-time course load—and you can change your mind every semester.
The marketing and advertising landscape has undergone a seismic shift in the last five years, driven by rapid technological advancements and evolving consumer behavior. Here are some key changes and the technologies that have fueled them:
What Our
Graduates Do
Common Roles
A Message from Dean Raju Balakrishnan
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A degree from the Merrick School of Business is more than just a qualification; it's a passport to a world of opportunity.
Your application will be accepted on a rolling basis but you can use these dates as a guide.
Admission will be offered depending on availability of space, strength of your credentials and sufficiency of time for processing.
Questions? Contact an admission counselor at 410.837.4777 or gradadmission@ubalt.edu.
Let us know when you are ready to earn your MBA degree by applying to the program. Our online application will only take you a few minutes to complete. Before you submit the application, you’ll be asked to use your credit card or bank account to pay the $50 application fee.
Insider tips:
The earlier you apply and submit a completed application, the faster you’ll receive
an admission decision. Each one of your supporting admission documents may be sent
individually. Your admission portal will keep track of what the UBalt Admission team
has received.
When you attend an information session or discuss your application with an Admission counselor or Merrick School of Business representative be sure to get your application fee waiver code and save yourself $50.
A bachelor’s degree in any field is required for admittance into the UBalt MBA program. This program is open to students without an accounting undergraduate degree as well as those who have earned an accounting-focused bachelor’s degree. The undergraduate GPA for admitted students typically ranges from 2.9 to 4.0.
Historically, admitted MBA students have average cumulative GPA's of 3.2 and come from a variety of academic majors, with the majority having some sort of prior accounting education.
The University of Baltimore has several scholarships that may be available for those students who have submitted competitive GPA documentation.
A key factor for all applicants is the undergraduate GPA, although graduate coursework will be taken into account. Request your official transcripts as soon as possible, as they can take time to print, prepare and mail. The Office of Admission requires original transcripts from all universities you’ve attended. It’s easiest to have the institution send your transcript directly to us.
If you are mailing an institution’s transcript, do not break the seal upon receipt. If you attended a non-U.S. institution, you must provide the official transcript and a transcript evaluation with a course-by-course analysis conducted by a transcript evaluation service such as World Education Services.
Send your resume to our team via email. By submitting your resume you are signaling that you are a polished professional. That’s great because our students are professionals who are looking to enhance or change their careers. The diversity of your overall work experience is important to us.
The Admissions Committee holistically considers your transcripts, work experience, personal statement and professional recommendation in the evaluation process.
Your personal statement is important, so take your time writing it. Please submit it to documents@ubalt.edu.
Clearly tell the admissions committee more about your background and your interests. Share the reasons why you are interested in pursuing a University of Baltimore MBA.
Include your thoughts about how the program will assist you in achieving your academic and professional development goals. Make sure your essay is well written and exhibits a high level of academic and professional competency. Again, don’t forget to proofread for grammatical and spelling errors.
One recommendation letter is required for candidates with a GPA less than 3.0. It should come from someone with the ability to evaluate your academic aptitude and/or professional experience, such as a professor, supervisor, project partner, or mentor.
Candidates with a GPA above 3.0 are not required to submit a letter of recommendation but it is welcomed.
Examples should include details of your work history, thoughts on your competence as an employee, an explanation of why they think you’d be a successful MBA candidate, description of your academic ability, etc.
Ask the writers to put their letters of recommendation in sealed envelopes with their signatures on the back flap. Give those individuals who are writing your letters of recommendation at least two weeks—but preferably a month—to complete the task. This allows them to take their time and communicate their thoughts and recommendations of the likelihood that you will succeed in the program.
University of Baltimore
Office of Graduate Admission
1420 N. Charles St.
Baltimore, MD 21201
The Merrick School of Business holds AACSB International accreditation. This is the world's leading standard-setting body for business education, and accredits only 6 percent of the world's top business schools, recognizing them as trailblazers in teaching, research, and societal impact.
